WSL clubs see combined revenues rocket during record-breaking 2021-22 season

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Womens Super League clubs saw aggregate revenues rise by 60 per cent in a record-breaking 2021-22 season, according to new figures published by Deloitte.Clubs brought Giancarlo Stanton Jersey in combined revenues of 32million, up from 20million in the previous season, with the increases driven by new commercial and broadcast deals.The higher revenues helped clubs bring down their aggregate wages-to-revenue ratio from 92 per cent to 78 per cent despite wages rising to a combined total of 25million, up 37 per cent on the previous campaign.Clubs made an aggregate pre-tax lo s of 14million, according to Deloittes Annual Review of Football Finance, which will be released in full on Thursday.From the start of last season, WSL and Womens Championship clubs enjoyed the fruits of the largest broadcast deal of any profe sional womens football league, worth a reported 8million per season.WSL clubs took a 75 per share and Championship Don Larsen Jersey clubs 25 per cent, with an equal fixed amount per club, plus a share based on league position.Deloitte noted that revenues should continue to rise. A new title sponsorship deal which began this season includes a 30million investment into the WSL and Womens Championship from 2022-25, while clubs are also benefitting from increased attendance.Matchday revenues accounted for nearly 10 per cent of WSL clubs combined revenues during 2021-22 with an average league attendance of 1,923, but with crowds up by nearly 200 per cent to 5,616 per match in the season just finished, those numbers should increase considerably.Zoe Burton, director in Deloittes Sports Busine s Group, said: The womens game achieved significant leaps in revenue in the 2021/22 season.The Lione ses succe s at the UEFA Womens Euros is pinned as an inflexion point for the popularity of womens football, so its telling that even before this historic win revenues had begun to grow in the Womens Super League.We have already seen new records set for attendance, viewership and the value of commercial partnerships in the 2022/23 season.Organisations should not be shy about the commercial opportunities available in womens football, and we are now reaching the point where clubs can seek to maximise the value a sociated with the womens game by unbundling revenue streams to target a Jacoby Ellsbury Jersey unique fanbase.Deloitte found that WSL clubs continue to receive significant backing from their wider organisations, with group income accounting for around 40 per cent of revenue acro s the league. That backing will be used to cover the lo ses made by WSL clubs.The range in wage costs acro s the WSL clubs increased from 2.7million in 2020/21 to 3.6million in 2021/22.
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